SMIGGLE SINGAPORE PRIVATE LIMITED

Smiggle is the ultimate destination for your school, birthday and leisure essentials. From backpacks and drink bottles, to gift packs and keyrings, Smiggle is the original creator of all things colourful, fun, unique and on trend. Smiggle was established in 2003 in Melbourne Australia, originally opening 20 concept stores around the country. By 2007, Smiggle had joined the Just Group – which was then owned by Premier Investments Limited, the ASX listed retail conglomerate. Smiggle is part of Premier Retail. Premier Retail also owns and operates the Peter Alexander brand. Fast-forward to 2026 and Smiggle stores had rapidly expanded across Australia and could also be found in the United Kingdom, Ireland, New Zealand, Singapore and Malaysia. Today, Smiggle retails from hundreds of standalone stores and wholesale "shop-in-shop" concepts, across multiple countries.

Smiggle 是您学校、生日和休闲必需品的终极目的地。从背包和水瓶，到礼品套装和钥匙扣，Smiggle 是色彩缤纷、有趣、独特和时尚产品的原创创造者。Smiggle 于2003年在澳大利亚墨尔本成立，最初在全国开设了20家概念店。到2007年，Smiggle 已加入 Just Group——当时由澳大利亚证券交易所上市的零售集团 Premier Investments Limited 拥有。Smiggle 是 Premier Retail 的一部分。Premier Retail 还拥有并经营 Peter Alexander 品牌。快进到2026年，Smiggle 门店已迅速扩展到澳大利亚各地，并在英国、爱尔兰、新西兰、新加坡和马来西亚也能找到。如今，Smiggle 在多个国家通过数百家独立门店和批发“店中店”概念进行零售。