Marketing Communications Manager

Key Responsibilities:

Corporate Communication & Marketing

• Plan, develop and implement corporate marketing communication strategies
• Create detailed work plans which identify and structure the activities needed to successfully execute the marketing communication strategies
• Develop and execute results-driven, multi-channel marketing in line with the corporate and branding direction to drive business growth
• Drive digital marketing campaigns to build online traffic, generate leads and brand awareness, track conversion rates using analytics to improve the marketing campaigns that deliver sales and client retention
• Build and manage corporate (social media) profiles and presence, including Facebook, IG, LinkedIn, Twitter, WeChat Official Account,
• Weibo and other channels that may be deemed relevant, e.g. corporate website
  Plan and implement Public Relations activities to amplify marketing efforts

Chinese Marketing Consultancy:

• Provide consulting for clients on Chinese digital advertisement and social media, including but not limited to WeChat, Weibo and Red to roll out customised solutions effectively for the clients. Be responsible for business growth by increasing new client base
• Design and develop content targeted for audience across Chinese social and digital platforms including but not limited to video, photo and graphics editing, Chinese-specific campaign mechanism design and written content
• Continuously review and track marketing communication strategies, roll out, and analyse client feedback and outcomes
• Measure and report on the effectiveness of marketing content through quantitative web-based measurement and qualitative feedback from stakeholders

Requirements:

• Degree in Marketing Communications or equivalent
• Minimum 5 years of relevant experience in Digital and Content Marketing, Communications as well as Public Relations within the
• Financial Services/ Payment Services industry; agency background preferred
• Experience in the development of content architecture, including demonstrable, proven results of short and long-term impact of content strategy and plans
• Writing and editorial experience in online media, including social media, content management, and content strategy
• Good knowledge and understanding of consumers’ preferences, market trends and industry landscape to promote the Company and optimise its market share
• Familiar with Chinese social media ecosystem (e.g. WeChat, Weibo, TikTok, Xiaohongshu) in terms of operation and content creation
• Excellent command of English and Chinese languages, both written and verbal communication skills (to work on English and Chinese social and digital platforms)
• Excellent time management skills and ability to multi-task and prioritise work
• Ability to work independently and with minimal supervision